Creativity4Better. Human Creativity for Societal Change. Creativity4Better. Human Creativity for Societal Change.
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Creativity for better intro

The “Creativity4Better” Global Annual Conference started in 2017, and this year we organize our 7th edition.

Our plans for 2023 are to discuss the impact of creativity in society. We open the conference to the marketing and communication experts throughout the world, but also to all creative industries.

Our plans are to make this conference a beacon of creativity, a truly memorable experience. We are inviting top communication experts, creative strategic brilliant minds, as well as sustainability experts and innovation mavericks, fashion designers, digital artists and so many more amazing personalities. With our Conference we aim to point out that creativity has a strong impact in the world, both in business but also in changing the world for the better.

Over the years, our communication reached the hearts and minds of millions of people worldwide, we inspired 8000+ professionals and we had the honor to welcome the world's leading practitioners in creativity.

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TOPICS

Creativity for better intro
Metaverse
Virtual Reality
Immersive experience, e-commerce, storytelling in metaverse
E-sports
Diversity & Inclusion
Taking action to create the world we would like to live in the next 10 years
Sustainability index – the most sustainable brands
Digital art
Fashion
Film
Design
Gaming and Esports
The power of creativity
Creativity and advertising are shaping society
Creativity as a force for societal change

KEY SPEAKERS

Valer Hancaș
President, IAA
Director Communication & Corporate Affairs, Kaufland România

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Di Mayze
Global Head of Data & AI, WPP

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Robbie Douek
CEO, Blast

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Robert Solomon
Leading Advertising Authority, Author of “The Art of Client Service"

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Neha Singh
CEO & Founder, Obsess

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Jo Wallace
Global Executive Creative Director

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Marius Kohlhepp
Global Head of Customer Insights & Trend Research, Audi AG, Founding Partner, Foresight Academy

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Felix Richter
Creative Partner & CCO, Mother London

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Andrés Reisinger
World Reputed Digital Artist, Reisinger Studio

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Dr. Seth Dobrin
Founder & CEO, Qantm AI

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Catalin Dobre
Co-CEO and Chief Creative Officer of McCann Worldgroup Romania,
Regional Creative Director McCann CEE

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Sasan Saeidi
CEO, Wunderman Thompson New York, Global Client Leader Coca-Cola (Open X), World President & Chairman IAA

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Dominika Skirlo
CREATIVE LAB LEAD, CENTRAL EUROPE, TIKTOK

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ISLAM ELDESSOUKY
Senior Global Creative Strategy Director Coca-Cola TM, THE COCA-COLA COMPANY

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Alexandra Pahomi
Marketing Manager, Central Europe, Google

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CO-HOSTS

TICKET PRICES IN-PERSON ATTENDANCE

IAA MEMBERS

330 EURO (+ticketing fee +VAT)

NON IAA MEMBERS

375 EURO (+ticketing fee +VAT)

SPECIAL OFFER

The first 75 people who will buy a ticket starting with September 18, 2023, will automatically receive one free book “The Art of Client Service” by Robert Solomon

The Art of Client Service book

All IAA YP members will have a special discount.
Please contact Ruxandra Radu for details, ruxandra.radu@iaa.ro

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Creativity4Better 2023 Creativity4Better 2023

One day before the conference, on October 30, we have one full day of immersive interactive workshops.

The themes are: Generative AI, Friend or Foe?, TikTok 101 - Fun Masterclass on Content Creation on TikTok, Creativity Matters.

All the workshops will take place at Sheraton Hotel, Iridium Ballroom, starting 09:30. Entrance is free.

For more details about the workshops, the speakers and the topics, please click here.
For registration, please register here.

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We thank our Partners