Islam’s conviction is that storytelling is a super power. It builds a long-lasting experience and relationship with people.
He has been the driving force behind some of Coca-Cola’s most successful, awarded, and impactful campaigns whether globally or regionally.
His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at the Coca-Cola Company, from Brand Manager on Sprite for the Middle East to Integrated Marketing Communications Manager to now leading globally the Creative Strategy of Coca-Cola TM.
He is driven by ideas that achieve results, an approach that has seen his work awarded both creatively and strategically, in the region and across the world.
He is Egyptian, a lover of history, BBQ, and a passionate fan of Basketball, Sneakers, and Hip-Hop music.