Creativity4Better. Human Creativity for Societal Change. Conference Schedule

9:00

REGISTRATION & NETWORKING

9:00 – 10:00

Coffee offered by
Snacks and fruits offered by

10:00

OPENING MOMENT

10:00 – 10:05

Live Music — Accordeion mixed with EDM Beats

10:05

WELCOME

10:05 – 10:20

Sasan Saeidi,

CEO Wunderman Thompson New York, Global Client Leader Coca-Cola (Open X),
World President & Chairman IAA

Laura Mihaila,

CEO Marketing and communication & CX Director,
Raiffeisen Bank Romania
President, IAA RomaniaIAA

Kasia Madera,

Journalist, Presenter

Cosmin Stan,

News Anchor & Senior Correspondent, ProTV

10:20

HOW TO ACTUALLY BUILD A CULTURE OF FEARLESSNESS

10:20 – 10:43

Bianca Guimaraes,

ECD & Partner @ Mischief

10:43

UNCOMMON CREATIVE STUDIO

10:43 – 11:06

Lucy Jameson,

Co-Founder,
Uncommon Creative Studio

11:06

GO BIG OR GO HOME

11:06 – 11:32

Bas Korsten,

GLOBAL CHIEF CREATIVE OFFICER INNOVATION / EMEA CCO at VML

Sasan Saeidi,

Global Chief Business Officer, VML, World President & Chairman, IAA

11:32

COFFEE & NETWORKING BREAK.

11:32 – 11:57

Coffee offered by

11:57

COPY SELLS, MUSIC DWELLS

11:57 – 12:15

Marius Moga,

Co-Founder, IREAL

12:15

IMPROVISATION – TOOLS YOU CAN USE

12:15 – 12:38

Ana Lucaciu,

Choreographer, Performing Artist, Head Rehearsal Director Opera Ballet Flanders

12:38

WHY DO WE DO WHAT WE DO

12:38 – 13:04

José Miguel Sokoloff,

Global President of Creative Council, MullenLowe Global

13:04

LUNCH BREAK.

13:04 – 13:49

Food Experience offered by

13:49

PARIS IDENTITY – THE FUNDAMENTAL NATURE OF BRANDING 

13:49 – 14:12

Clémentine Segard,

Partner, Carré Noir Paris

14:12

IT’S TIME FOR GOOD

14:12 – 14:35

Marco Hößl,

CEO, Kaufland Romania
and Moldova

14:35

SURPRISE GUEST APPEARANCE

14:35 – 14:56

Offered by

14:56

BE AFRAID. BE VERY AFRAID. BUT DO IT

14:56 – 15:44

Fernando Machado,

former Global CMO Burger King
Marketing Advisor, NotCo and Garnett Station Partners, Board Member, Braze

15:44

COFFEE & NETWORKING BREAK.

15:44 – 16:09

Coffee offered by

16:09

REFASHION. AN UP-CYCLING PROJECT.

16:09 – 16:37

Offered by
Organizing Partner:

16:37

NOW IS BETTER

16:37 – 17:10

Stefan Sagmeister,

World Reputed Designer,
Ted Talk Superstar

17:10

EMOTION BY DESIGN

17:10 – 17:58

Greg Hoffman,

Former CMO of Nike,
Author, “Emotion by Design”,
Founder, Modern Arena

17:58

BRANDS IN THE AGE OF INTELLIGENCE

17:58 – 18:24

Carmen Pungă,

Sales Lead, Google

18:24

Closing

Kasia Madera

Journalist, Presenter

Cosmin Stan

News Anchor & Senior Correspondent, ProTV

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers