Creativity4Better. Sustainability is the new brave. Bucharest Tracey Barber - IAA

Tracey Barber

Global CMO, Havas Creative

Tracey started her career as a suit with Lowe Howard Spink in the halcyon advertising days of the 1990s, where she was part of an agency that delivered award-winning work for clients such as Tesco, Stella Artois, and News International.

In the ensuing years she moved client-side at Lloyds TSB before heading back to the agency world via consultancy with intermediaries and agencies. Her expertise in client/agency relationships and new business best practice helped her take Havas helia to Agency of the Year and brought her to her current role as Global CMO at Havas Creative Group.

As the communications and marketing experts within one of the world’s biggest entertainment groups, Vivendi, Havas sits at the heart of cultural creativity and Tracey works closely with the leaders of business such as Universal Music Group, Studio Canal, LiveU and Gameloft to develop their commercial relationships with brands.

Her role is to help her clients around the world to meaningfully connect with the makers of some of the most influential games, films, music and experiences of the day, and understand how to make the most of those connections.