Creativity4Better. Human Creativity for Societal Change. Conference Schedule


Registration & Networking

8:30 – 9:00

Coffee offered by
Snacks and fruits offered by



9:00 – 9:30

Sasan Saeidi

CEO Wunderman Thompson New York, Global Client Leader Coca-Cola (Open X),
World President & Chairman IAA

Valer Hancas

Director Communication
and Corporate Affairs,
Kaufland Romania,President, IAA Romania

Tanya Beckett

Presenter, BBC News

Cosmin Stan

News Anchor & Senior Correspondent, ProTV


Is That Better

9:30 – 10:00

An honest look at how we can use our industry’s influence and creative powers to benefit the world today.

Felix Richter

Creative Partner & CCO,
Mother London


A Beautiful Mind: Can Creativity Build a Better Society? 

10:00 – 10:30

In a world filled with challenges and opportunities, it’s often the creative minds that stand out as the architects of change. Creative minds come together to envision possibilities beyond what is readily apparent and inspire us to reimagine what a better society could be.

Jo Wallace

Global Executive
Creative Director


no title

10:30 – 11:10

Catalin Dobre

Co-CEO and Chief Creative Officer of McCann Worldgroup Romania,
Regional Creative Director McCann CEE


Connecting with audiences through the power of competitive gaming: The unparalleled opportunities esports provides brands, teams and rights holders in reaching fans in a new age of fandom. 

11:10 – 11:45

Esports has enjoyed continued growth over the last few years. The industry offers a unique opportunity for those in the space to reach passionate audiences like very few other sectors have been able to in recent times. From attracting tens-of-thousands of fans at booming arena events, to engaging with millions of viewers worldwide on live streams and broadcasts – BLAST will pull back the curtain on the world of esports and give insights on the unique opportunities it provides brands and fans.

Robbie Douek

CEO, Blast


Coffee Break and Networking Break, offered by

11:45 – 12:15


Human Centric Marketing

12:15 – 12:45

Building culture; building consumer rituals; building relevant connections; building brand love via passion points

Sasan Saeidi

CEO Wunderman Thompson New York, Global Client Leader Coca-Cola (Open X),
World President & Chairman IAA

Islam ElDessouky

Senior Global Creative
Strategy Director, Coca-ColaTM


Of Hopeful Stories and Lovely Futures

12:45 – 13:15

How can we picture a future world worth building? And how do we create momentum towards it? Marius will share a behind-the-scenes view of the leading cross-industry collaborative in future foresight research.

Marius Kohlhepp

Global Head of Customer
Insights & Trend Research, Audi AG
Founding Partner, Foresight Academy


TikTok – The Evolution of Creativity

13:15 – 13:45

In today’s digital age, the way we express and experience creativity has undergone a profound transformation. TikTok stands at the forefront of this evolution. This keynote will explore the dynamic relationship

Dominika Skirlo

Creative Lab Lead,
Central Europe, TikTok


Lunch Break. Food Experience offered by

13:45 – 14:45


Why Client Service is an Art

14:45 – 15:30

Ask 100 people to define client service and you likely will receive 200 answers. Ask Robert Solomon, and he will tell you client service is ephemeral, elusive, and hard-to-define, characterized by skills that prize wisdom over knowledge, instinct over experience, clarity and concision over confusion. Robert will join us to explain why client service, when practiced well by Account people, is less a science and more an art among enlightened agencies and those they serve.

Robert Solomon

Leading Advertising Authority,
Author of “The Art of Client Service


What’s next for Generative AI and the creative industry?

15:30 – 16:10

WPP’s Global Head of Data & AI will share how The Creative Transformation Company has used Generative AI in their work for years and what’s coming next.

Di Mayze

Global Head
of Data & AI, WPP


A 9-Step Formula for Safe Generative AI

16:10 – 16:40

Discover the 9-step formula for safely implementing generative AI in today’s challenging landscape, presented by the Founder and CEO of Qantm AI, a global expert with a rich legacy at IBM and the Responsible AI Institute. Dive deep into the complexities of the potential socioeconomic impacts of generative AI, the potential pitfalls of fabricated information, and the importance of responsible AI application in enterprises.

Dr. Seth Dobrin

Founder & CEO, Qantm AI


Coffee Break and Networking Break, offered by

16:40 – 17:15


Book Signing with Robert Solomon


Bolstering Brand Storytelling through Immersive 3D Experiences

17:15 – 17:45

More than 80% of today’s consumers classify themselves as “gamers”—and this number only increases when you look at Gen Z consumers alone. These consumers expect highly visual, interactive digital experiences. The traditional e-commerce grid is no longer enough to hold their attention. Enter: highly visual, immersive e-commerce solutions from Obsess. During this session, Obsess Founder & CEO Neha Singh will discuss how the company leverages its proprietary 3D technology to unlock new creative storytelling opportunities for brands and retailers, bridging the gap between consumer engagement and digital commerce—all in a highly branded, elevated way.

Neha Singh

CEO & Founder, Obsess


The Infinite Canvas

17:45 – 18:430

From timeless spiritual archives to our vast digital databases, humanity has always sought to archive its essence. Today, AI delves deep into these modern vaults, not just extracting but also enriching them, crafting art that
resonates profoundly with our emotions.

As we stand at this nexus of ancient wisdom and modern innovation, we are reminded that our quest for understanding and expression remains an unchanging thread in the ever-evolving tapestry of existence.

Andrés Reisinger

World reputed digital artist,
Reisinger Studio



Tanya Beckett

Presenter, BBC News

Cosmin Stan

News Anchor & Senior Correspondent, ProTV

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers