Creativity4Better. Human Creativity for Societal Change. Joel Nettey

Joel Nettey


Joel Edmund Nettey is the World President and Chairman of the International Advertising Association (IAA), having previously served as Senior Vice President and Vice President in charge of Communications.
Joel is a savvy and well-acclaimed Management, Marketing and Marketing Communications expert and the Founder and Chief Executive of The Ninani Group, a group of Marketing Communications Specialist Companies that include Innova DDB Ghana, ReZultz Advertising, Touchpoint Magna Carta (Africa and Ghana’s PR Consultancy of the Year 2019), Interactive Digital and Brand Alert in Ghana as well as Innova Liberia.
A thoroughbred marketing communications professional, he has also been Chief Executive of various multinational marketing communications agency affiliates in Ghana including Saatchi & Saatchi and Publicis and is a 2-term Past President of the Advertising Association of Ghana and the IAA Ghana Chapter.
In November 2010 the Network Journal USA ( recognised his sterling qualities when it named Joel as one of the inaugural 20 honorees from across Africa in its “TNJ 40 under Forty Africa” Awards.
He holds a Master in Business Administration (Marketing) and a Bachelor of Arts (Honours) in Economics and Psychology degrees from the University of Ghana.
Joel and his wife Rachel, are blessed with 3 children – Nichole, Natasha and Nigel.