With over 15 years of experience in entertainment and event management, she combines expertise in strategic partnerships, brand integration and audience engagement. She joined the UNTOLD team in 2014, before the festival’s first edition, and has contributed to the development of its brand partnership business.
As Head of Partnerships at UNTOLD Universe, she has led a team managing more than 100 partners across the group’s projects, with collaborations spanning live activations, co-branded products and year-round campaigns.