Roxana Baias

Roxana has extensive experience cross countries (Romania and CEE) and cross industries (FMCG, Retail and Telecom) with building brands and businesses. Key believer of “consumer is boss” philosophy, as well as “disruptive innovation and creativity” to deliver great products and services. Key to Roxana’s success has been her ability to bring together ideas that “link” consumer needs, with creatives dreams with great product features. This powerful “link” brought to light great work that had impact on business.