Creativity4Better. Human Creativity for Societal Change. Laura Mihaila

Laura Mihaila

Head of Marketing, BCR

Laura Mihaila is a result driven marketer that believes in the rapid growth of businesses that put brand’s health at the core of their strategy. She is an Economist and a Political Science Analyst, dabbling in the world of finance and organizational development before focusing on the dynamic pastures of marketing. Starting with brand management, moving next into strategic marketing and planning, Laura has managed the development of blue chips brands, such as Timisoreana, Ursus or Peroni Nastro Azzuro, both nationally, as well as globally.

In recent years, Laura has been a consultant for IT&C corporations, helping clients uncover their organization needs for strategic communication as well as leading a worldwide FMCG brand, Kozel, across 40 countries.
Laura is currently managing BCR Marketing department, gearing the leading bank of Romania brand’s communication and marketing strategy. She is also proudly mentoring the innovative start-ups of Innovx BCR – Business Accelerator in branding and training marketing managers with the Marketing Institute.

When not in business, Laura learns each day about how reassuringly fulfilling the family life could be, from her 2 incredible daughters and partner.