Creativity4Better. Sustainability is the new brave. Bucharest Gabor George Burt - IAA

Gabor George Burt

Global Authority on Creative Transformation & Future-Shaping Strategy Founder of the Slingshot Framework

1. One of the core, original experts of Blue Ocean Strategy, the new millennium’s most influential management
concept, and contributor to the worldwide bestselling BOS book.

2. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide
recognition at the forefront of global innovation. The framework shows how to engage creative thinking to
systematically re-imagine market boundaries, filling a major global need: An IBM survey of 1,500 CEOs
worldwide found that 'creativity' is considered the single most important leadership trait for future success.

3. Recognized among top 13 future-shaping innovation visionaries:
www.cio.com/article/3203028/leadership-management/13-disruption-quotes-to-kickstart-your-innovation.html

4. Among high-profile events, delivered opening presentation at Global Marketing Forum; Designed and
hosted the Forum for Partnership of the Americas - a gathering of business and government leaders from
across the Western Hemisphere; Shared stage with Seth Godin and Sir Richard Branson at Forum One, one
of Europe's biggest leadership events with 5,000 participants. In 2016, was one of three judges for the E.U.
Innovation Venture Award, since 2017 sits on the Board of the Global Innovation Institute, both designed &
keynoted the first Arab Innovation Forum in Dubai and spoke at the Knowledge Summit in 2018 & 2019.

5. Works with executive teams of multinationals, SMEs, government agencies, NGOs and start-ups in applying
the Slingshot Framework to re-imagine market boundaries and carve out high-growth strategies. Among
them, helped American Express launch an entire new business in partnership with Walmart.

6. His critically acclaimed book ‘Slingshot’ is a step-by-step guide to re-imagining boundaries, serving as an
exclusive resource for partner organizations and event audiences.

7. Leads immersive gatherings of VIP participants, and is launching The Slingshot Awards to recognize
organizations, individuals, and initiatives that are re-imagining boundaries with the most impact. See
www.gaborgeorgeburt.com for more details of his activities.

8. Articles published in Harvard Business Review, Forbes, Entrepreneur Magazine, Disruption Hub:
hbr.org/2016/08/keeping-customers-continuously-infatuated; www.entrepreneur.com/article/326445
hbr.org/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars
www.disruptionhub.com/digital-transformation-should-drive-emotional-transformation/
www.forbes.com/sites/henrydevries/2018/09/10/how-to-use-humor-in-marketing-campaigns/#2932ab5d2932