Bas Korsten

GLOBAL CHIEF CREATIVE OFFICER INNOVATION / EMEA CCO at VML
Bas graduated as a Logistics Engineer but moved into advertising as a copywriter. Two years
later he became Creative Director of DDB Amsterdam. After setting up an experimental
agency called Nothing in 2008 (where he invented a new sport: FootGolf), Bas joined JWT
Amsterdam in 2012.
His commitment to creativity and innovation turned a local office into one of the most
awarded agencies in the world. With double Grand Prix-winning campaign ‘The Next
Rembrandt’, the agency was named Cannes Lions 2016 ‘Innovation Agency of the Year’.
In December 2019, Bas was promoted to Global Chief Creative Officer at Wunderman
Thompson. The agency network was named Cannes Lions ‘Most Innovative Network’ for
2020/2021.
In March 2023, Bas launched ‘The Mammoth Meatball’ for cultured meat company VOW.
The meatball made from cultured mammoth cells was featured in every news publication in
the world. And won multiple Grand Prix.
As of January, 1st, 2024, Bas is officially in his new role at VML. To date, Bas has won 70
Cannes Lions (6 Grand Prix), 27 D&AD Pencils amongst which a Black Pencil, plus countless
other awards.