Entertainment presented by UNTOLD.
Dj Shiver
Opening
Kasia Madera,
Journalist and Presenter, BBC World News and
Cristian Leonte,
Journalist and Presenter, ProTV
A few remarks
Joel Nettey,
Chairman & World President, IAA
Valer HancaȘ,
President of IAA Romania
Why Brands Matter Campaign
Joel Nettey,
Chairman & World President, IAA
To leave no-one behind – we need to work together
Maher Nasser,
Director of DGC’s Outreach Division, United Nations
Speech + 15 min Live Q&A
Unlocking Creativity to Turn Crisis into Opportunity
Gabor George Burt,
Global Authority on Creative Transformation & Future-Shaping Strategy, Founder of the Slingshot Framework
Speech + 15 min Live Q&A
Why Brands Matter – the role of brands in value creation
David Haigh,
CEO, Brand Finance
Speech + 15 min Live Q&A
The SMB Guide to Marketing on TikTok
Lisa Friedrich,
Head of SMB, Europe, TikTok
Speech + 15 min Live Q&A
Brands – a Force for Growth
Taide Guajardo Vite
Vice President Brand Operations,
Procter & Gamble Europe
Speech
Commercial Break
Avon and the power of female independence: shaping communities and the future of women around the world
James Thompson,
Chief Beauty and Brand Officer, Avon
Speech + 15 min Live Q&A
How To Approach A Global Strategy Amidst Disparate Local Contexts
Bram Westenbrink,
GLOBAL HEAD HEINEKEN® BRAND,
HEINEKEN INTERNATIONAL B.V.
in conversation with
Bruno Bertelli,
Global Chief Creative Officer, Publicis Worldwide
Speech + 15 min Live Q&A
It’s not just business, it’s personal
Michelle Klein,
Vice President, Global Customer Marketing, Facebook
Speech
Creativity. A way out.
Fernando Musa,
Founder & Chairman, David, & CEO, Ogilvy Group, Brazil
Speech + 15 min Live Q&A
Day 1 wrap-up
Kasia Madera,
Journalist and Presenter, BBC World News and
Cristian Leonte,
Journalist and Presenter, ProTV
Notes: The organizers reserve the right to change the schedule, as well as the order of speakers.
Opening
Kasia Madera,
Journalist and Presenter, BBC World News and
Cristian Leonte,
Journalist and Presenter, ProTV
Highlights of day 1
“Open like never before”
Walter Susini,
VP of Marketing for Western Europe and SVP of Marketing, EMEA, The Coca-Cola Company
Speech + 15 min live Q&A
‘Sweat Equity’ – The blood, sweat and tears that go into creating world class brand innovation
Neil George,
Managing Director, Nivea – India, Bangladesh, Sri Lanka, Nepal and Bhutan
Speech
Weapons of good
Valer HancaȘ,
Communications and Corporate Affairs Director, Kaufland Romania
Speech
Navigating Disruption and Reinventing Your Brand
Karen Jones,
Executive Vice-President, Chief Marketing Officer and Head of New Product Development, Ryder System Inc.
Speech
Blockchain Solutions for Smarter Marketing
Gowthaman Ragothaman,
CEO Aqilliz
Speech
Commercial Break
Purpose-Led Marketing: Why it Matters for Business and 6 Strategies for Better Results
Cecelia Wogan-Silva,
Chief Evangelist of Creative Advertising and Purpose-Led Marketing, Google
Speech + 15 min Live Q&A
Brands can restore order and reframe the new norm
Sean Claessen,
Chief Strategy Officer, Bond Brand Loyalty
Speech + 15 min Live Q&A
Virtual events, real connections: Hopin transforms the virtual events experience
Johnny Boufarhat,
Founder & CEO, HOPIN
Speech
Building a Meaningful Brand with Havas Creative
Tracey Barber,
Global CMO, Havas Creative,
in conversation with
Vicki Maguire,
Chief Creative Officer, Havas London,
and
Xavier Rees,
Chief Executive Officer, Havas London & Havas Helia
Speech
Introducing Generation-N: A new cross-generational customer segment representing the consumer majority
Brian Solis,
Global Innovation Evangelist, Salesforce
Speech + 15 min Live Q&A
It’s a WRAP.
Kasia Madera & Cristian Leonte, wrapping up the Conference
Closing the Conference
Joel Nettey,
Chairman & World President, IAA
Notes: The organizers reserve the right to change the schedule, as well as the order of speakers.