Opening
Kasia Madera,
Journalist and Presenter, BBC World News and
Cristian Leonte,
Journalist and Presenter, ProTV
A few remarks
Joel Nettey,
Chairman & World President, IAA
Valer Hancas,
President of IAA Romania
Brand Protection Campaign
Joel Nettey,
Chairman & World President, IAA
To be added
Maher Nasser,
Director of DGC’s Outreach Division, United Nations
Unlocking Creativity to Turn Crisis into Opportunity
Gabor George Burt,
Global Authority on Creative Transformation & Future-Shaping Strategy, Founder of the Slingshot Framework
Why Brands Matter – the role of brands in value creation
David Haigh,
CEO, Brand Finance
The SMB Guide to Marketing on TikTok
Lisa Friedrich,
Head of SMB, Europe, TikTok
To be added
Taide Guajardo Vite
Vice President Brand Operations,
Procter & Gamble Europe
Commercial Break
Avon and the power of female independence: shaping communities and the future of women around the world
James Thompson,
Chief Beauty and Brand Officer, Avon
How To Approach A Global Strategy Amidst Disparate Local Contexts
Bram Westenbrink,
Global Head Heineken Brand, TM Heineken International B.V.
in conversation with
Bruno Bertelli,
Global Chief Creative Officer, Publicis Worldwide
It’s not just business, it’s personal
Michelle Klein,
Vice President, Global Customer Marketing, Facebook
Creativity. A way out.
Fernando Musa,
Founder & Chairman, David, & CEO, Ogilvy Group, Brazil
Kasia Madera,
Journalist and Presenter, BBC World News and
Cristian Leonte,
Journalist and Presenter, ProTV
Notes: The organizers reserve the right to change the schedule, as well as the order of speakers