Creativity4Better. Human Creativity for Societal Change. Clémentine Segard

Clémentine Segard

Partner, Carré Noir Paris

Clémentine Segard is a Partner at Carré Noir, the leading French branding agency. As one of the founders of modern design in Europe, Carré Noir has made its name building iconic brands that defy trends and borders: Dacia, Michelin, Auchan, Engie, and Lancôme, to name but a few. Moreover, Carré Noir has created the GLOBAL BRANDING for the CITY OF PARIS.

Convinced that strong images cannot be unseen, nor inspiring ideas forgotten, Clémentine focuses on the initial phases of strategic projects, working hand in hand with creatives to crack memorable ideas that move brands forward.
Clémentine is also Publicis’s top expert on ecodesign and sustainable branding, developing new practices and engaging the industry at events such as Vivatech or La Positive.

When not traveling for Visa, Nestlé, Sodexo or Ferrero, you will find her at her basecamp, a little house in the middle of the forest.