JOAQUIN BONILLA

It all started 2 years before college graduation when life took me into a very creative path by teaching exactly in the university I was studying, a very satisfying opportunity that also taught me the bitter side of being in the spotlight and being from a popular student to a not so popular one. Any creative environment has proved to be as sweet as honey and also quite bitter, something that made me stronger and after sharing my passion for Graphic Design and Advertising for 2 years, I graduated and decided to see how was the real world, where I could have a voice and see how far I could go with my own vision as a very junior Art Director.

That’s when I got into McCann Erickson, where it all started where I realized that if I was in front a client or pitching a project to my bosses I was in control…they said I could sell sand in the desert and well that was even before the trendy idea of a “story teller” which is what I call myself now. My images started to have a voice, my voice started to be heard, my words my ideas and teaming up till nowadays with amazing talent I’ve managed to build up new creatives, I managed to leave Mexico and find my own brand and style in Romania by discovering how innovation, creative ideas and being non-conventional can create a “brand experience” worth sharing around the world.

Romania is my home and proud to have been part of agencies that created history in the Romanian Market, from Mercury 360 who I owe the chance of tasting Romanian, Publicis who allowed me to be myself and create Publicis Dialog which followed amazing 15 years of one of my biggest pride and joy which was introduced in Romania for the first time, Wunderman and then Golin when we all got hit and suffered by the pandemic and that’s when I decided to take a break, to break a pattern and challenge my own limits experimenting with reality TV, which plays an important role in my life where I am just being myself.

All this mixed led me to where I am, creating new generations of creatives in Romania and growing professionally in VML and going global!

A Mexican with Romanian heart, and so they say home is where the heart is!

I am #themexican I am the #storyteller and for me this is a story to share which still has many chapters…