Shun Matsuzaka

Shun started his career in advertising from the media planning side before moving to the creative side intrigued by solving client problems with creative ideas.

With his background he is able to develop the most effective communications plan for the brand. He has worked on clients including Coca-Cola, Nestle, Mondelēz, Fuji Xerox, IBM and YKK.

He is also the founder of an Innovation team “McCANN MILLENNIALS,” and is in charge of leading 60+ young McCann Worldgroup members leveraging his experience in the innovative marketing industry. With his innovative vision, Shun leads several projects including inventing the world’s first AI creative director and the world’s first mindfulness meditation let by an AI robot to increase human creativity. He has received media exposure about his innovation projects from over 120 media sources (including 7 nationwide TV programs) in 40 different countries.

He has been invited to speak at a number of conferences such as Advertising Week Asia (2016 and 2017 in Tokyo), ADC Congress (2017 in Hamburg, keynote speaker), ISBA (2017 in London), LEAD (2016 in Singapore, keynote speaker) , AD STARS (2016 in Busan) and more coming.

His work has won several awards including Cannes Lions, Spikes Asia, New York festival and Internationalist Awards. He has been invited to speak at a number of conferences such as Advertising Week Asia (2016 and 2017 in Tokyo), ADC Congress (2017 in Hamburg, keynote speaker), ISBA (2017 in London), LEAD (2016 in Singapore, keynote speaker) , AD STARS (2016 in Busan) and more coming.