Valentina is Head of Creative Shop for Northern Europe at Facebook, leading a talented team of brand marketers, creative directors and strategists who build ideas to help clients grow their business on the Facebook ecosystem.
Before joining Facebook in 2018 she was Managing Director of innovation production studio UNIT9, guiding a team of over 200 creatives, producers and digital technologists in four locations around the world - across VR, Digital, Gaming, Experiential and Film. She has overseen projects winning Emmys, BAFTAs and numerous Cannes Lions.
She has been part of industry awards juries like Cannes Lions, ADC Awards, Eurobest, Webbies, Art Director Club Europe, AICP Awards and British Arrows. Named among the 20 Ad Age Women to Watch in Europe 2016, Valentina has also helped to pioneer the first set of industry guidelines for interactive advertising design development, and a standard for interactive production contracts. She actively mentors young talents in the industry.