Taide was born in Mexico City, Mexico. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.
She joined Procter & Gamble Mexico in 1990 as in Brand Management for Crest and Camay. She was then transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 went to Italy where she performed leadership roles in Laundry, and then Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations Vicepresident.
Taide leads a team of over 200 marketers and partner agencies across 49 countries to deliver industry leading marketing solutions on Media, CRM, and Digital, for all of P&G’s brands, investing the European Advertising budgets for best return. Lately she has been leading the constructive disruption of how P&G operates using data and artificial intelligence to drive exponential growth.
Taide is a mother of 2 boys, Federico and Leonardo.