Creativity4Better. Back to Human Touch in Communication. Neil Boorman - Creativity4Better. Back to human touch in communication

Neil Boorman

Head of Creative Lab Europe, TikTok

Neil Boorman is Head of Creative Lab Europe – a team within TikTok dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok’s full-screen, sound-on environment and cut through with its highly engaged community. Neil and his team of 60 planners, creatives, producers, designers and editors aim to showcase brands’ products and services in a way that chimes with TikTok’s culture and drives results.

Neil’s background is extremely diverse, having witnessed first-hand how cultural moments have evolved on the internet over the past two decades. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world’s most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy. Neil has also helped global charities and organisations, including Christian Aid and Amnesty International, to establish and sustain their digital strategies.